Operating under the old firm of Antonio Mallia & Sons, our fruit business has been running for more than half a century with the importation and distribution of a vast range of fresh produce. Having been one of the pioneers in the trade after the World War II, the fathers of the present directors operated a fruit stall in the busy Liesse Hill of Valletta, which being within the Grand Harbour area, served as the main center for the distribution of the local and imported fresh fruits and vegetables.

In 1993, the Maltese government liberalized the market from a centralized government controlled importation scheme fruit.  This event permitted the three Mallia brothers to restart afresh the business and thus Fruitland Company Limited was established on the 9th March 1994.   

Other major fruit wholesalers operating in the market, were not consistent in their investment and this provided a golden opportunity for Fruitland’s young management team.    In an effort to gain competitive advantage, new cold stores and distribution facilities were acquired.  Through our directors’ experience in logistics and marketing, Fruitland Company Limited became one of the major players in the local fruit importation and distribution.

Throughout the years, we started importing a wide range of fruits from European and Southern Hemisphere countries.   We focused to diversify from competition and always looked at premium brands of which to mention Del Curto from Chile, “Diamond” Walnuts from California, Jaffa, Sunkist and others.   Fruitland focused much of its efforts on the banana trade and throughout these recent years we have become one of the most consistent and influential local banana traders, ripeners and distributors   

Our main objective in the fruit business is to provide our clients with year round supply of products.  To this regard, we have developed reliable business contacts within the five continents.  We source our fruit from Ecuador, Colombia, Spain, Chile, Brazil, Argentina, USA, South Africa, Italy, Holland, Israel, Turkey, Egypt and a number of other countries. This requires excellent logistical planning and full dedication from our experienced staff. 

Over the years, we have developed a strong sales force and distribution network on the import and wholesale level.   Fruitland has stands in Malta’s only fruit and vegetable market located in Ta’ Qali, which is in the vicinity of Attard, where the group has its head office.