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Strategy for growth
Since we operate in a limited market, our management team decided that the most viable strategy for growth was horizontal and vertical diversification. After having laid solid foundations to our first company, namely Fruitland Company Limited, we invested heavily in the fruit business and in a few years we managed to become one of the major players within the trade.
Through the growth of our fruit business and considering the perishability of the product, our management team identified that operating our own haulage company would give us a competitive advantage. Extensive research was conducted to evaluate the potential of the market. Results indicated that in the long-term, this strategy would prove to be beneficial.
Consequently, Fahrenheit Freight Forwarders Co. Ltd. was set up in 1995 to operate as overseas haulage contractors on the western European markets. To compliment our overseas haulage service and freight forwarding, we invest in the acquisition of a local hauler and it’s respective operating license. Since then another logistics division was created as “Fapi Logistics and Maritime Services” (FALOMAS) to serves as licensed local hauler, customs clearing agent, shipping and maritime services provider. Confident that we could develop our business further, our first vertical diversification was in the load handling equipment importation and distribution. The niche market of forklift truck and pallet loaders trade served as an extremely constructive experience to penetrate the automotive market. To further extend our brand portfolio, we expanded into the motor vehicle and motorcycle market. Fapi Motors was thus formed in 1998.
Strong Principles
Since Famalco Holdings’ commencement more than a decade ago, our company has been grounded in strongly held principles. Our plan for delivering superb products and services to our clients is built on our strengths:
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Commitment Expertise
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Business acumen
The group’s brand range is one of its biggest strengths, offering diverse products and services to attract different types of customers.
For Famalco Group customer service means taking a personal interest in the client, anticipating requirements, sharing ideas and promoting a spirit of teamwork. The Group’s committed and capable workforce, represent the essence of Famalco Holdings Ltd.
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